Write Your Pitch in One Line Words That Stick

If you cannot explain what you do in a single clear sentence, others cannot repeat it for you.

You are at a wedding, a trade fair or a family dinner. Someone asks, "So, what do you do?" And you hear yourself say, "Well, it is a bit of everything, we do consulting, solutions, some training..."

The listener smiles politely and probably forgets by dessert. The reason