The Follow-Up That Wins the Deal Quietly, Again and Again

Many good conversations fade into silence, and a better follow-up can keep them alive.

You had a good meeting. The prospect nodded, asked sensible questions and said, "Send me the details." You sent them. Then nothing.

Most of us wait a few days, send a polite "just checking in", get no reply, and quietly let the deal go. We tell ourselves they were not serious.