The Power of Saying 'I Do Not Know' Honesty Builds Authority

Founders fear admitting gaps, yet clients usually trust the ones who name them calmly.

A client asks you a direct question in the middle of a meeting. You do not know the answer. Your mind races. You feel the pull to say something confident, anything, to keep the room's respect.

Many founders give in to that pull. They guess, bluff or change the subject.