The Value Equation: Why Your Offer Feels Cheap or DearYour Offer Feels Cheap or DearContent for Intellectualsmagazine.berelentless.in
21 October 2026 · 4 min read · 72 reads
72readsAlex Hormozi · Pricing · Business
The Value Equation: Why Your Offer Feels Cheap or Dear
Alex Hormozi breaks an offer into four levers. Two push value up, two pull it down. Most owners only ever touch the price.
Two vendors quote you for the same thing. One is ₹4 lakh and you hesitate. The other is ₹6 lakh and you sign without a second call. Nobody was irrational. The second offer simply felt like more for the money.
That feeling
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